AI-powered Google & Meta ads in New York that lower your cost per lead.
AI-powered PPC is pay-per-click advertising on Google, YouTube and Meta that uses AI bidding and audience targeting to get more leads for less money. Tech Engineers Group manages Google Ads and Meta Ads for New York businesses, focused on calls and booked jobs, not clicks.
No long contractsTransparent ad spendCall tracking included
Cost per lead$38▼ 34%
Leads142▲ 2.1×
ROAS6.4×▲ 41%
Top campaignAC repair · Westchester41 calls this month
Best for
Businesses that need leads now
Launch
7–10 days
Management from
$499/mo
Platforms
Google, YouTube, Meta
Tracked
Calls, forms, cost per lead
The basics
What is AI-powered PPC advertising?
Pay-per-click (PPC) ads put your business at the top of Google or in front of the right people on Facebook and Instagram, and you pay only when someone clicks. AI-powered PPC uses machine-learning bidding and audience signals to spend your budget where it is most likely to produce a lead.
We pair smart bidding with tight geographic targeting, strong landing pages and call tracking, so every dollar can be traced to a call or form.
Typical ad agency vs TEG AI-powered ads at a glance
Typical ad agency
TEG AI-powered ads
Optimized for
Clicks
Calls & booked jobs
Targeting
Broad
Neighborhood-level NY targeting
Landing pages
Your homepage
Dedicated, tested pages
Tracking
Clicks & impressions
Every call and form
Contract
6–12 months
Month to month
Sound familiar?
Problems AI ads solves for New York businesses
We spend a lot on Google Ads and get junk leads.
Broad keywords and poor targeting waste budget on the wrong people.
How we fix it: Buyer-intent keywords, negative lists and geo-fenced targeting.
We don't know which ads actually bring customers.
Without call tracking, most ad spend is guesswork.
How we fix it: Call and form tracking tied to every campaign.
Our cost per lead keeps going up.
Unoptimized bidding and landing pages drive costs up.
How we fix it: AI bidding plus landing-page testing to cut cost per lead.
What's included
Our AI ads services
Everything you need, handled by one in-house team in New York.
Google Search ads
Show up the moment someone searches for your service.
Local Service Ads
Google Guaranteed ads for eligible home service businesses.
Meta ads
Facebook and Instagram campaigns for awareness and leads.
Remarketing
Bring back visitors who didn't call the first time.
Landing pages
Fast pages built to convert ad traffic.
Call tracking
Know exactly which ad produced which call.
How it works
Our AI ads process, step by step
11
Audit & plan
Review past spend, competitors and goals.
Week 1
22
Build
Campaigns, landing pages and tracking.
Week 1–2
33
Launch
Go live and gather data fast.
Day 7–10
44
Optimize
Weekly bidding, keyword and creative tuning.
Ongoing
Results
What AI ads did for a New York business
HVAC contractor · White Plains, NY · Example
Ridgeline Air Heating & Cooling
$41cost per lead, was $86
127/mocalls from Google, was 41
$183K+booked revenue, May–Dec
Source: Google Ads, CallRail · Illustrative example
Why it worked
Tracked calls showed which keywords never booked a job, so ad spend moved to emergency and replacement searches.
Ridgeline Air Heating & CoolingIllustrative example · full breakdown on our Results page
✓ Reply in 1 business day · ✓ No obligation · ✓ No spam
FAQ
AI ads questions, answered
Straight answers to what New York business owners ask us most.
What is AI-powered PPC?+
AI-powered PPC is pay-per-click advertising that uses machine-learning bidding and audience targeting to get more leads from the same budget.
How much should I spend on Google Ads in New York?+
Most local businesses start with $1,000 to $3,000 per month in ad spend, plus management. We recommend a budget after reviewing your market.
How fast will I get leads?+
Ads can produce calls within days of launch. Performance improves as the campaigns gather data over the first 4 to 6 weeks.
Is ad spend included in your fee?+
No. Ad spend is paid directly to Google or Meta, so you always see exactly what is spent.
Do you run Facebook and Instagram ads?+
Yes. We manage Meta ads on Facebook and Instagram alongside Google Ads, with call and form tracking on every campaign. Meta ads work well for local awareness and for reaching people who already visited your website.
Is there a contract?+
No. Ads management is month to month, and you can cancel anytime. Ad spend is paid directly to Google or Meta from your own accounts.
