What growth looks like for New York service businesses.
These examples show how Tech Engineers Group grows HVAC, plumbing and landscaping companies with websites, local SEO, GEO and AI-powered ads. The businesses and figures are illustrative, but the strategy, channels and tracking are exactly what we use with clients.
Ridgeline Air Heating & Cooling
HVAC contractor · White Plains, Westchester County, NY · 14 techniciansFrom page two to the #1 map spot for "AC repair White Plains", tripling Google calls in eight months and adding $183K+ in booked jobs.
Calls from Google Search, Maps & AdsMonthly
The challenge
A slow 2014 website (6.8s load), an unclaimed service area on Google, and 37 reviews. Most summer calls went to two larger competitors, and Google Ads were burning $4,200/month on broad keywords.
What we did
Rebuilt the site with 11 service + city pages, fixed their Google Business Profile, launched a text-for-review system, and rebuilt Google Ads around emergency and replacement keywords with call tracking.
- Website rebuild
- Local SEO
- Google Business Profile
- Review engine
- Google Ads
- Call tracking
Google Maps: "ac repair white plains"
Timeline
- Week 1Audit, tracking, GBP fixes
- Week 3New website launched (1.6s load)
- Month 2Ads rebuilt, review texts live
- Month 4Top 3 in map pack
- Month 6#1 for 14 of 20 tracked keywords
Why it worked
- Speed: new site loads in 1.6s, so fewer emergency callers bounce
- Maps first: most AC-repair calls come from the map pack, so GBP got priority
- Tracked calls let us cut ad keywords that never booked a job
Recent tracked callsCallRail
| Mon 9:14am | (914) •••-2231 | Google Maps | 4m 12s | Booked |
| Mon 10:02am | (914) •••-8740 | Google Ads | 2m 48s | Booked |
| Mon 11:37am | (845) •••-1196 | Organic | 6m 03s | Booked |
| Mon 1:20pm | (914) •••-5502 | Google Maps | 1m 15s | Quote sent |
| Mon 2:46pm | (914) •••-3318 | Google Ads | 3m 31s | Booked |
Numbers masked for privacy · 1 day sample, July
Keystone Plumbing & Drain
Plumbing & drain service · Yonkers & the Bronx, NY · Family-owned since 1998Now recommended by ChatGPT and Google AI for emergency plumbing in Yonkers, with 3.4× more booked jobs and a site that loads in 1.7 seconds.
Booked jobs from online leadsMonthly
The challenge
A family business with great reviews but almost no online presence. Their site wasn't mobile-friendly, emergency callers bounced, and AI assistants recommended national franchises instead of them.
What we did
Built a fast mobile site with a sticky "Call now" button, 24/7 emergency pages for 8 neighborhoods, FAQ and LocalBusiness schema, and cleaned up 40+ inconsistent directory listings so AI tools trust their details.
- Mobile website
- GEO
- Schema
- Citation cleanup
- Local SEO
- Tap-to-call
ChatGPT answer · Sep 2026
Where the jobs came from
Based on "How did you hear about us?" and call tracking
Why it worked
- Emergency pages for each neighborhood match what people search at 10pm
- Consistent business details across 40+ listings make AI tools trust the facts
- A sticky "Call now" button turns mobile visits into calls
Website: before vs afterMobile
Greenleaf Outdoor Living
Landscape design & hardscaping · Rockland County & Bergen County, NJTurned a word-of-mouth business into a $412K spring pipeline with design-build pages, before/after galleries and Meta ads aimed at high-value homes.
Quote requests per monthMonthly
The challenge
Great work, but the website only listed "lawn care", so they attracted $80 mowing jobs instead of patios and outdoor kitchens. Leads dried up every winter.
What we did
Repositioned the brand around design-build, created project galleries and cost guides ("How much does a paver patio cost in Rockland?"), and ran Meta ads to homeowners in target zip codes during planning season.
- Brand repositioning
- Website
- Cost-guide content
- Meta ads
- Local SEO
- Lead qualification
Lead quality
Share of quote requests, spring season
Top performing content
- #1Paver patio cost guide · 2,140 visits
- #2Outdoor kitchen gallery · 1,380 visits
- #3Retaining walls Rockland · 910 visits
- #4Design-build process · 640 visits
Why it worked
- Repositioning around design-build attracts bigger projects
- Cost guides answer the first question homeowners ask Google and AI
- Ads run during planning season, not after everyone has booked
Top Meta ad · spring campaignCTR 2.8%
Your backyard, finished before summer. Free 3D design for patios & outdoor kitchens in Rockland & Bergen.
Three examples, one growth system.
| Ridgeline Air · HVAC | Keystone · Plumbing | Greenleaf · Landscaping | |
|---|---|---|---|
| Leads per month | 127was 41 | 61was 18 | 47was 11 |
| Main channel | Google Maps + Ads | Maps + AI assistants | Content + Meta ads |
| Time to first results | 5 weeks | 4 weeks | 7 weeks |
| Services used | Website, SEO, Ads | Website, SEO, GEO | Website, SEO, Ads |
No vanity metrics. Every result is tracked.
Every call recorded and tagged by source.
Traffic, rankings and form fills.
Map views, calls and direction requests.
Monthly checks across ChatGPT, Gemini & Perplexity.
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